DESCRIPTIONBerkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites – Set More Hooks and Catch More Fish!FEATURESNow available in Firetail colors!Nine NEW eye-popping colors!Classic stick bait wiggle actionDurable and long lastingPowerBait flavor to tip the scales to your advantage