Increase the time fish spend in your strike zone with the Berkley PowerBait MaxScent Kingtail Worm Bait. Made with an all-new material this worm bait releases a supercharged scent field that attracts fish in a whole new way. The worm bait slows down fall rate making it easier to catch more fish. Designed with an ultra-realistic texture and natural matte colors these fishing worms attract even the pickiest of fish. Soft yet durable the rubber fishing worms have ribbed bodies with more surface area for greater scent dispersion. These fish worms are perfect for summertime deep fishing and offer easier hookups that let you catch multiple fish on each bait.