The all new Bushnell rangefinders represent the next generation of LRFs with 2X brightness in low light conditions.The all new Bushnell Prime 1700 rangefinder provides hunters and shooters the capability to range PRS distances. Featuring an all-glass optical system and an improved LCD Display, the new rangefinders offers up to a 2x brighter viewing experience. Providing enhanced light transmission for a brighter, clearer image, the new Bushnell LRFs extend your vision when it matters most. 2x Brighter – 40% larger Objective lens paired with an all glass optical system bring more light to your eye for a brighter image, adding critical time to your hunt at dusk and Dawn. True Color – Fully multi-coated optics with Ultra-wide band coatings provide bright, true to life colors. Bright Display – Highest light transmission to optimize performance in all lighting environments, especially in low light. Distance: 1760 yards Reflective, 1000 yards to Tree, 700 yards to Deer ARC technology: (Angle Range Compensation) accounts for terrain angle, giving you true distance to target on uphill and downhill shots. Speed: Updates range 4x per second for fast, reliable ranging. Selectable reticle: Select circle/dot, dot only, or circle only. EXO Barrier: Coating bonds to exterior lens surfaces, and repels water, oil, fog, dust and debris, protecting you from all elements mother nature can throw at you. Brush and Bullseye mode: Brush mode ignores foreground objects – brush, tree branches, etc. – and provides distances to background objects only. Bullseye mode acquires the distances of small targets without inadvertently measuring background object distances. Scan Mode: Updates target distances 4x per second while panning.2x Brighter ImagingWith an all-glass optical system and our proprietary display technology the Prime 1700 delivers up to 2x brighter imaging than the competition.Vivid Display ReticleThe vivid display reticle makes ranging easy. With yardage, angle, battery life, and ranging mode readouts displayed, you can range objects with confidence.All- Glass Optical System100% glass optical system – No plastic lenses here. An optical system you can trust. The new Prime 1700 laser rangefinder features 2x brighter imaging so you can see your target and can get a range on it.EXO Barrier TechnologyThe Prime 1700 features Bushnell’s exclusive EXO Barrier technology. The coating bonds to exterior lens surfaces, and repels water, oil, fog, dust and debris, protecting you from all elements mother nature can throw at you.ARC TechnologyARC (Angle Range Compensation) Mode measures true distances up and downhill for accurate shots on target. Never lack confidence on an angled shot again.The All New Bushnell Rangefinders Signal A New Era of LRFSThe new Prime 1700 laser rangefinder features 2x brighter imaging so you can see your target and can get a range on it. The adjustable diopter allows you to focus the reticle to your eye, so it’s perfectly sharp every time. It features incredibly fast performance, with ranging up to 4x per second, giving you instant feedback on a hit or a miss. Scan mode lets you keep ranging on the fly and in real time for positive feedback and confidence, while Brush & Bullseye modes ignore the foreground. Or use it, you decide.Leaving Nothing To Change with Precision Bushnell RangefindersOur laser rangefinders combine accuracy and reliability to deliver confidence in the field. With various modes to support rifle and bows, Bushnell laser rangefinders can deliver an accurate range with your projectiles true flight distance in mind. EXO Barrier helps keep your vision clear as well as the laser and sensor by keeping fog, water and dirt off the lenses for clarity in any condition.Bushnell. Never MissFrom finding the trail less traveled to perfecting your shot – you belong outdoors. At Bushnell, we develop optics gear to empower you to get out and experience your passion because we love the outdoors as much as you.