The Rippin Rap features a lipless, tall body profile designed to crank, swim and rip. Hard vibrating action accented with loud, distinctive BB rattle system. Long-casting with variable running depth.\r\nRip it hard and rip it fast; the Rapala Rippin Rap is the ideal choice for searching various depths, working deeper areas; and for scenarios when you arent quite sure where the fish are holding.\r\nCast the Rippin Rap out, let it sink to your desired depth, and commence a steady retrieve. You will feel the tight vibrating action of the Rippin Rap as it swims through the water. Speed or slow your retrieve to alter the depth at which your lure swims. Try ripping your Rippin Rap with a hard and fast sideways jerk of the rod during the retrieve. By doing this you are increasing the sound output and imitating a stressed baitfish predatory fish just cant resist.\r\nThe Rapala Rippin Rap also makes a fantastic vertical jigging lure when fish are schooled down deep. Simply drop the lure on top of the fish school, rip and drop the lure in and out of the school to entice a bite.\r\nFeatures\r\n\r\nTall, Skinny Body Shape\r\nDistinctive Loud BB Rattle System\r\nLipless Design\r\nHard Vibrating Action\r\nLong-Casting\r\nVMC Black Nickel Hooks\r\nTextured Scale Body\r\n\r\nSpecifications\r\n\r\nRunning Depth: Variable\r\nBody Length: 2-3/4\