Start of lstUrls_of_images_in_html_description Product Number: J70 The first Williams lure was stamped in Buffalo NY sometime around 1914, full production began in 1920. Williams have been produced in Canada since 1978 and are now entirely produced in the Brecks Sherbrooke Quebec Canada facility along with Mooselook. Williams lures have always been finished in genuine silver and or 24 carat gold, nothing matches the visibility and reflective qualities they can offer. The Williams Ice Jig is a perennial favorite with hardwater enthusiast. Named the ‘Ice Jig’ it is just as effective when jigged vertically on open water. The elongated baitfish profile makes an easy and enticing target for trout, walleye and perch. Size does matter and as a rule of thumb, match the size of lure to the size of your target species. The J50 is ideal for perch and whitefish, the J60 for trout, whitefish, walleye and lake trout, the larger J70 for lake trout, northerns and big walleye. It also pays to experiment with larger and smaller lures on any given day or time of the year. \